Content Strategy: Simplifying the Way People Experience Content
ABOUT: I led content strategy and website optimization, enhancing structure, navigation, and SEO through subheaders, internal linking, metadata, and user-focused design to make pages more intuitive, scannable, and engaging.
HHRI News Posts: How It Started
Role: Lead Writer, Editor, & Visual Curator
About: The website's original posts were laid out by title, hero image, and then the content was text heavy. I experimented with the content's layout to make the story more scannable with sub-headers and bullet points.
Focus: Lorem Ipsum
HHRI Research Highlights, December 2024, Year-End Issue
Role: Lead Writer, Editor, & Visual Curator
About: This retrospective end-of-year issue highlighted the year's biggest feature stories, leadership updates, conference presentations, awards received, and community engagement.
Focus: Workplace diversity, Dr. Casey Dorr interviewed by the FDA's Associate Commissioner, and more.
Opens: 67% | Click rate: 35% | Audience: 656
HHRI Research Highlights, April 2025, Women's History Month
Role: Lead Writer, Editor, & Visual Curator
About: This retrospective issue looked back at March for Women's History Month.
Focus: Highlighted the women leadership at HHRI, feature stories focusing on women in Science, Technology, Engineering, Math and Medicine (STEMM), debuting the "Research Heroes" website, and researchers in the media.
Opens: 62% | Click rate: 35% | Audience: 617
