Content Strategy: Simplifying the Way People Experience Content
ABOUT: I led content strategy and website optimization, enhancing structure, navigation, and SEO through subheaders, internal linking, metadata, and user-focused design to make pages more intuitive, scannable, and engaging.
HHRI News Posts: Enhancing Layout for Better Content Flow
These examples demonstrate how I transformed dense, text-heavy research content into structured, user-friendly experiences by improving hierarchy, readability, and content flow.
BEFORE: NARRATIVE FORMAT
AFTER: SUBHEADERS & BULLET POINTS
From Long-Form Narrative to Scannable Q&A Format
These examples demonstrate how I transformed dense, text-heavy research content into a scannable Q&A format that highlights key insights and improves reader engagement.
BEFORE: NARRATIVE FORMAT
AFTER: Q&A FORMAT
Expanding Content Lifespan Through Strategic Roundups
Developed a roundup content strategy to resurface existing stories while redesigning the experience with improved navigation, stronger visual hierarchy, and branded components.
AN EXAMPLE OF THE ROUNDUP CONTENT STRATEGY
Replaced inline “click here” links with branded radio buttons for clearer navigation.
BEFORE: INLINE TEXT LINKS
AFTER: BRANDED RADIO BUTTONS
Incorporated hero images to break up text and improve visual flow.
BEFORE: TINY IMAGES THROUGHOUT ROUNDUP STORIES
AFTER: HERO IMAGES THROUGHOUT ROUNDUP STORIES
Enhancing Storytelling Through Interactive Content
Developed interactive content components, including slideshows, glossaries, fast fact summaries, and key takeaways, to improve accessibility, support content comprehension, and enhance reader engagement.
Photo slideshow of Dr. Fred Apple's decade-spanning career. See the original story.
5 personal fun facts about Dr. Apple. See the original story.
A glossary designed to help readers navigate complex medical jargon and acronyms used in the story.