Newsletter Writing & Strategy: Engaging Audiences, One Issue at a Time
ABOUT: I created the first of its kind external newsletter in Constant Contact from the ground up in September 2024, setting up the 700+ person audience, developing the newsletter's design layout, acting as the lead writer, and serving as the newsletter editor.
HHRI Research Highlights, September 2024 (inaugural issue)
Role: Lead Writer, Editor, & Visual Curator
About: This inaugural issue of the HHRI Research Highlights newsletter was developed as a way to enhance public relations and community engagement for both internal AND external stakeholders.
Focus: The Health, Homelessness, and Criminal Justice (HHCJ) Lab, Social Determinants of Health (SDOH), Research Project Grant Program Awards (R01s), and researchers in the media.
Opens 65 % | Click rate: 35 % | Audience: 766
HHRI Research Highlights, December 2024, Year-End Issue
Role: Lead Writer, Editor, & Visual Curator
About: This retrospective end-of-year issue highlighted the year's biggest feature stories, leadership updates, conference presentations, awards received, and community engagement.
Focus: Workplace diversity, Dr. Casey Dorr interviewed by the FDA's Associate Commissioner, and more.
Opens: 67% | Click rate: 35% | Audience: 656
HHRI Research Highlights, April 2025, Women's History Month
Role: Lead Writer, Editor, & Visual Curator
About: This retrospective issue looked back at March for Women's History Month.
Focus: Highlighted the women leadership at HHRI, feature stories focusing on women in Science, Technology, Engineering, Math and Medicine (STEMM), debuting the "Research Heroes" website, and researchers in the media.
Opens: 62% | Click rate: 35% | Audience: 617
