Content Design: The Art of Creating Information Experiences for Understanding & Action
ABOUT: I translate complex information into accessible, engaging experiences through content architecture, visual communication, instructional design, and storytelling—helping audiences understand concepts, navigate resources, and take action.
HHRI News Posts: Enhancing Layout for Better Content Flow
These examples demonstrate how I transformed dense, text-heavy research content into structured, user-friendly experiences by improving hierarchy, readability, and content flow.
BEFORE: NARRATIVE FORMAT
AFTER: SUBHEADERS & BULLET POINTS
From Long-Form Narrative to Scannable Q&A Format
These examples demonstrate how I transformed dense, text-heavy research content into a scannable Q&A format that highlights key insights and improves reader engagement.
BEFORE: NARRATIVE FORMAT
AFTER: Q&A FORMAT
Expanding Content Lifespan Through Strategic Roundups
Developed a roundup content strategy to resurface existing stories while redesigning the experience with improved navigation, stronger visual hierarchy, and branded components.
AN EXAMPLE OF THE ROUNDUP CONTENT STRATEGY
Replaced inline “click here” links with branded radio buttons for clearer navigation.
BEFORE: INLINE TEXT LINKS
AFTER: BRANDED RADIO BUTTONS
Incorporated hero images to break up text and improve visual flow.
BEFORE: TINY IMAGES THROUGHOUT ROUNDUP STORIES
AFTER: HERO IMAGES THROUGHOUT ROUNDUP STORIES
A glossary designed to help readers navigate complex medical jargon and acronyms used in the story.
Enhancing Storytelling Through Interactive Content
Developed interactive content components, including slideshows, glossaries, fast fact summaries, and key takeaways, to improve accessibility, support content comprehension, and enhance reader engagement.
Photo slideshow of Dr. Fred Apple's decade-spanning career. See the original story.
A list of commonly used terms throughout the article to help with reader's comprehension. See the original story.
5 personal fun facts about Dr. Apple. See the original story.
In keeping with current trends, this is a summary section listed at the top of the article for easy scanning. See the original story.